"Objectified is a feature-length documentary about our complex relationship with manufactured objects and the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.
Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives."
In the spirit of the upcoming Dubai International Film Festival, we at Traffic have decided to show 'Objectified' by Gary Huswit, whose previous film 'Helvetica' was screened in the past. If you'd like to watch 'Objectified', screenings start at 7 pm at Traffic on the following days :
Sunday, 13th December 2009
Monday, 14th December 2009
Tuesday, 15th December 2009
Wednesday, 16th December 2009
Traffic conceptualized and produced the interiors of the Design Moment tent at Abu Dhabi Art 2009. The tent served as a workspace for 5 regional designers, and was also the site for various design workshops featuring Max Lamb, Sevil Peach and Maarten Bass, as curated by the Vitra Museum.
The design for the Design Moment tent was focused on modular systems and functionality. As designers had to work within the space, the aim was to give them as much control as possible on the aesthetic, as well as provide them with a comfortable work environment.
Working within the Art Abu Dhabi guidelines, Traffic also developed a large art-lighting installation (designed by James Clar) which incorporated neon lighting and Kvadrat 'cloud' fabric. This installation helped frame a central viewing area, from which visitors to the tent observed the designers at work, without getting in the way of their process.
‘to’ showcases Traffic’s various design and art projects from 2008 - 2009, and features a wide range of work from conceptual art to product design. The show also highlights the collaborative nature of Traffic’s process.
The photographic works on display document a number of realised projects including a logo re-design for the New York Times Style Magazine by James Clar; branding, design and identity for the UAE Pavilion at the Venice Biennale and a Limited Edition TShirt design for graniph by Katrin Greiling.
After winning the UAE leg of the competition, Rami Farook travelled to the UK in Sep 2009 to compete against 7 other winners from around the world. In an awards ceremony held at 100% Design in London, he eventually beat out the other participants and was named the International Young Design Entrepreneur of 2009.
During his speech, Rami thanked God, his family and his team at Traffic. Two members of the team, Katrin Greiling and Simone Sebastian, were in the audience cheering him on.
For more information on the IYDE Award as well as Rami's win, check the official press release here.
We joined forces with shelter dubai to host a suhoor for our friends and family in the local art scene. Held at shelter, the event featured numerous light art by James Clar, as well as projections of the retro Egyptian classic, The Nightingale’s Prayer. Catering on the night was by the homegrown Gustronomy.
Big thanks go out to those who joined us at Suhoor and we wish everyone a Ramadan Mubarak!
The biggest names in fashion, design and art gathered at Somerset House, London last night to celebrate the opening of the Esquire Singular Suit show.
Esquire asked 18 leading fashion designers and tailo=rs to collaborate with a major artist of their choice to create a bespoke, one-off suit that represents their skills and artistic vision. Celebrated Italian designer Donatella Versace picked Traffic’s artist-in-residence, James Clar.
The piece features a Versace suit with giant spikes of light exploding from the seams, a re-interpretation of a still frame of a film right at the moment of an explosion. Each spike is approximately 1.5 metres long, making the entire sculpture more than 3 metres tall. .
A selection of architectural models and drawings from students of the School of Architecture and Design at the American University of Sharjah 2001 - 2009.
Curated by George Katodrytis. Opening 7.30 pm July 16th and runs until August 6th.
The inaugural UAE National Pavilion at this year’s Venice Biennale featured homegrown talent and furniture designed and produced by Traffic. “It’s Not You, It’s Me” was a landmark achievement for the UAE arts scene and Pavilion organizers enlisted Traffic for the identity and interiors design. The result was a modern celebration of Middle Eastern design.
The visual identity for “It’s Not You, It’s Me” was developed by Traffic in 2008 and took inspiration from Middle-Eastern and European design sensibilities.
For the interiors, Traffic worked in collaboration with DKP, the Belgian Architectural firm that designed the exterior of the UAE Pavilion. Their main objective was to ensure a comfortable and minimal space that would accent the artwork that was on display. The Bidoun sofas were reinterpreted for the space, in varying dark tones and accented with leather, keeping with the stark minimalism of the architecture.
In addition to the sofas, a new product was developed for the space. The Jackson Pollack chair is a light-weight steel based chair that served as seating for film screenings.
Traffic conceptualized and produced the Bidoun Lounge at the Art Park in Art Dubai 2009. This was also the birth of the 'Bidoun' range of sofas, a modular seating concept inspired by traditional Bedouin tents. In addition to the Bidoun Lounge, Traffic handled the design and build of the Palestinian Pavilion and the PRINT bookshop.