traffic is a word that neatly, and uniquely, combines communication and commerce. As the first gallery space of its kind, traffic seeks to be a gathering place for the growing design community and broader ‘creative class’ in Dubai. This low-key gallery is also a platform and a point of contact for designers from across the region, whether as a place to show their work or a destination to visit.
traffic embodies the unique contradiction within design that always seeks to harmonise form and function, theory and practice. traffic reflects this by being both an inspiring space and a practical setting where business is conducted. It also balances tradition and modernity, as well as local and global design elements, exploring them through an atmosphere that challenges, without feeling alien or artificial. Importantly, it is a platform for the entire design community to meet, learn, grow, exchange ideas and show work.
The traffic logo is executed in lowercase Helvetica typeface and is distinctive because the second ‘f’ is reversed to face the first ‘f’. Both letters are depicted in a state of movement. The facing letters ‘f’ represent communication, while their movement symbolises both dialogue and the eternal design challenge of balancing form and function.