Event : TRAFFIC
Starts on : 09 Dec 2007 7:30 pm
Ends on : 16 Dec 2007 8:00 pm
This month Traffic a new design gallery here in Dubai will be hosting the typeface phenomenon documentary Helvetica. Helvetica was a sell-out world premiere at the South by Southwest Film Festival and has since created a global frenzy. It talks about the modernist icon evoking poetic images of its worldwide use through interviews with designers who either love it or loath it.
Helvetica was designed by Max Miedinger and Eduard Hoffmann who wanted to create a sans-serif font that would compete with Akzidenz Groteskthein in the Swiss market. Originally named Neue Haas Grotesk, the name was changed to make the font more internationally marketable, so Helvetica was born depriving from the latin name Helvetia.
Showing every night at traffic from December 9 to 16.
Screenings are free and will start at 7.30pm.
R.S.V.P.: traffic@9714.com